Going West Animation

The New Zealand Book Council
promoted book and reading with this interesting animation idea. The animation was created by using the concept of "Bring books to life" with around 3,000 still images which uses an excerpt from Maurice Gee's novel, "Going West" .

This short film (2.10 mins.) was designed and animated by the Andersen M studio in London and photographed by her brother, Martin.

The animation is driven by paper cut-outs and pop-ups made from the book itself. It has won two Film Craft Lions awards for ad agency Colenso BBDO at the Cannes Lions International Advertising Festival (www.canneslions.com).

It has won several awards in addition to the Cannes Lions, including two New Zealand Axis Gold awards (www.caanz.co.nz), and an international animation prize awarded by New York’s Museum of Art and Design (www.movingpaper.org). Earlier this month it also reached the shortlist of another international award, the “Pencil” award for animation at the D&AD creative awards in London (http://awards.dandad.org/2010/categories).

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